
IPI Member Network Merchandising & Displays
For all team members that merchandise and/or create displays for products and services.
Smart retail design transforms your space into an inviting environment that seamlessly aligns with your customer's needs, driving meaningful connections with your products and services. This course is crafted to help you revitalize your retail area, equipping you with the skills to make informed, strategic choices for your merchandising and displays.
In this course, you’ll learn how to:
- Assess your layout and optimize the space
- Refresh your signage and point-of-sale (POS) area for maximum impact
- Design dynamic tabletop and wall displays to showcase prints, photos, and samples.
- Strategically prioritize and present your products and services to enhance customer engagement
Your Instructor

As IPI’s VP of Marketing, Erin helps members achieve sales goals and execute marketing strategies that grow their businesses. Erin also manages the IPI Marketing Solutions Program (MSP) - where she puts her 25-year background in retail photo marketing to work. Members look to her for merchandising advice, digital marketing assistance and the latest creative product ideas.