IPI Member Network Merchandising + Displays Training
For all team members that merchandise and/or create displays for products and services.
Smart retail design creates an engaging space that makes clear connections between your guests’ wants/needs and your product/service offerings. This course is designed to help you refresh your retail space and make strategic decisions about your merchandising and displays.
Learn how to:- Evaluate your space and inventory
- Refresh your signage and POS area
- Create dynamic wall displays for print/photo samples
- Prioritize and effectively merchandise your products and services
Your Instructor
As IPI’s VP of Marketing, Erin helps members achieve sales goals and execute marketing strategies that grow their businesses. Erin also manages the IPI Marketing Solutions Program (MSP) - where she puts her 13 year background in retail photo marketing to work. Members look to her for merchandising advice, e-marketing assistance and the latest in creative product ideas. Erin has also been known to host a webinar (or ten) on topics ranging from retail displays to portrait studio appeal.