IPI Member Network Merchandising & Displays

For all team members that merchandise and/or create displays for products and services.

Smart retail design transforms your space into an inviting environment that seamlessly aligns with your customer's needs, driving meaningful connections with your products and services. This course is crafted to help you revitalize your retail area, equipping you with the skills to make informed, strategic choices for your merchandising and displays.

In this course, you’ll learn how to:

  1. Assess your layout and optimize the space
  2. Refresh your signage and point-of-sale (POS) area for maximum impact
  3. Design dynamic tabletop and wall displays to showcase prints, photos, and samples.
  4. Strategically prioritize and present your products and services to enhance customer engagement


Your Instructor


Erin von Holdt
Erin von Holdt

As IPI’s VP of Marketing, Erin helps members achieve sales goals and execute marketing strategies that grow their businesses. Erin also manages the IPI Marketing Solutions Program (MSP) - where she puts her 25-year background in retail photo marketing to work. Members look to her for merchandising advice, digital marketing assistance and the latest creative product ideas.


Frequently Asked Questions


I passed the quiz, but the “Complete and Continue” link is not there. What do I do?
Point your mouse to where the “Complete and Continue” link is shaded out. If you see the message “You must complete all lecture material before progressing,” please go back and watch each video in its entirety – let each one play from beginning to end.
I did not receive my certificate of completion. How do I reprint it?
Select the completed training from your list of enrolled courses. From the left-hand menu, select Certificate, click on the Download link (under your certificate) and it will open as a PDF for you to save/print as needed.
I forgot my password or which email address I used to log-in. How do I retrieve that information?
Click on the Forgot Password link. You will receive an email with instructions on how to reset your password. To retrieve the email address used for log-in, please contact: Brenda DiVincenzo Hughes at [email protected] or (702) 617-1141 X205
I am having technical issues with the slide deck, videos and/or other content. Who do I contact?
Please contact: Brenda DiVincenzo Hughes at [email protected] or (702) 617-1141 X205

Get started now!